© 2013 by DOMINIQUE GRISARD. All rights reserved.
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Italian fashion designer Elsa Schiaparelli (1890–1973) is credited with inventing the term and hue called shocking pink. In 1936 she named one of her perfumes "Shocking!". The packaging, designed by the Argentinian surrealist Leonor Fini, was a shocking pink color. The color is said to have been inspired by the Parisian socialite Daisy Fellowes’ rose colored diamond called Tête de Belier (Ram's Head). Shocking pink was to become Schiaparelli’s signature color.