© 2013 by DOMINIQUE GRISARD. All rights reserved.
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Jacqueline Bouvier Kennedy wore a strawberry pink Chanel wool suit and a
matching pink pillbox hat on November
22, 1963, when John F. Kennedy was assassinated in Dallas, Texas. After President Kennedy was assassinated, Jacqueline Kennedy insisted on wearing the suit, stained with his blood, during the swearing-in of Lyndon B. Johnson and for the flight back to Washington, D.C. with the President’s body. The pink suit became inextricably linked to JFK’s assassination, one of those „indelible images Americans had stored“ (Ford, 2004, 149). The suit was perceived as „emblematic of the ending of innocence, of a time before JFK’s reputation was stained by the gossip about his infidelities and compromises“ (Picardie, 2010, 306). Since Jacqueline Kennedy was also a fashion icon, the pink suit became her trademark, and a must-have fashion item in the 1960s. The color strawberry pink may have added a splash of traditional bourgeois femininity to Kennedy’s outfit, possibly to soften the foreign and feminist attributes associated with the Chanel suit in a conservative, US-American setting.
Ford, Elizabeth; Mitchell, Deborah C. (2004): The Makeover in Movies: Before and After in Hollywood Films, 1941-2002, Jefferson, NC: McFarland.
Picardie, Justine (2010): Coco Chanel: The Legend and the Life, London: HarperCollins.