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Mamie Doud Eisenhower was First Lady to President Dwight D. Eisenhower from 1953-1961.
Mamie wore a pink gown
studded with pink rhinestones to her
husband’s inauguration. She then proceeded to decorate the White House with so much pink that it was referred to as “The Pink Palace.” As an army wife she was used to carrying her favorite color samples with her, so that she could efficiently set up a new yet familiar „home“. It was in the White House that her preference for pink really caught the eye and the imagination of America. The pastel hue, new to women’s fashion in the 1950s, became known as Mamie Pink or First Lady Pink.
Karal Ann Marling (1994): As Seen on TV: The Visual Culture ofEverydayLifeinthe 1950s, Cambridge: Harvard University Press.